What the Summit told us

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• Action Oriented is Important
• Support what is already being worked on
• Continue to convene Salons
• Convene a summit every two years
• Develop political leadership
• Arts & Culture fabric of Latino culture
• Representation of all geographic areas in Oregon
• Highest age demographic represented 26-39
• Overwhelming support for OLAA

Latinos in the U.S.

• One in six Americans is Hispanic (2010 Census) 50 million
• US is now the 2nd largest Latino country behind Mexico
• Latino travelers are the largest growing segment, being wooed by all major brands
• March 2009 over 1 million Spanish preferring Latinos on Facebook
• Current buying power across the nation is estimated to be more than a trillion dollars
• Bureau of Labor Statistics show Hispanics spend more on groceries, phone services and apparel; less on alcohol, entertainment and health care than the general population.
• Brand-loyal customers who prefer word-of-mouth to advertising

Latinos in Oregon

• Median age of Latinos is 27
• National Latino purchasing power is close to one trillion dollars
• Hermiston, Oregon was the fastest growing city in Oregon due to the Latino population.
• National Latino population is 50 million
• Colegio Cesar Chavez, was the first Latino 4 year college in the US in Mt. Angel College, Mt Angel, Oregon
• Latino population in Oregon surged by 63% in the last decade
• Latino Oregonians: 12% or 450,000
• Median Age of Latinos: 23
• Median Income for Latinos 16+: $18,000
• Poverty Rate for Latinos 17 and Younger: 30%
• Latinos Without Health Insurance: 36%
• Latino Homeownership: 40%
• Latinos as percent of All K-12 Students: 18%
• Latino purchasing power: $7 billion
• Unauthorized workers pay 140 million to 180 million dollars in taxes